BrandStar Launches Sports & Entertainment Division

BrandStar Sports

26th May 2021

BrandStar Launches Sports & Entertainment Division Providing Marketing and Branding for Athletes and Celebrities, along with Montel Williams-Hosted Television Show

Competitive Edge television show will anchor slate of offerings; Miami Dolphins Jerome Baker, WNBA Phoenix Mercury’s Bria Hartley and Connecticut Suns Jasmine Thomas welcomed as initial clients

POMPANO BEACH, Fla.—(BUSINESS WIRE)—BrandStar, one of the nation’s most diversified television production and strategic marketing organizations, has launched BrandStar Sports & Entertainment, creating a unique platform to assist athletes and celebrities in building their personal brands, off the field, court, and stage.

BrandStar Sports & Entertainment provides a wide array of services for its high-profile clients, from its personal brand development, to the execution and management of all their marketing needs such as video and content production, website development, social media management and brand partnerships.

Unique to BrandStar Sports & Entertainments innovative slate of offerings is Competitive Edge, a soon-to-launch talk show airing on the Lifetime network, hosted by television talk show legend Montel Williams. The show will delve into the personal side of athletes and celebrities, offering viewers an inside look at what makes each tick. It will also feature industry experts, who will offer guidance on health, beauty, finance, lifestyle and more, in an effort to gain the Competitive Edge.

BrandStar has been producing award winning television programming for Lifetime Television and syndicated outlets for 20 years, working with companies to promote their brands in an educational and exciting format. Now, BrandStar is taking this expertise one step further, by offering its unique approach to marketing and branding to sports stars and entertainers.

BrandStar Sports & Entertainment is pleased to announce Miami Dolphins linebacker, Jerome Baker and WNBA Phoenix Mercury point guard Bria Hartley and Connecticut Sun point guard, Jasmine Thomas as its initial clients.

“We have been developing BrandStar Sports & Entertainment for some time,” said Mark Alfieri, Founder and CEO of BrandStar. “Leveraging our television expertise to help further our client’s personal brand affords us a differential advantage over any other sports and entertainment agency in the country. We are the only company who has created a full circle of branding, marketing and promotion for clients.”

The BrandStar Sports & Entertainment team is led by Georgie Brown, who brings more than 30 years of experience in marketing and has brought the vision of Sports & Entertainment to life. Former R&B artist Chris “City” White has joined the team as Director of Sports & Entertainment, bringing the biggest and brightest names in both fields to the organization.

“This is the culmination of a genuinely unique vision to support athletes and celebrities in not only establishing, but flourishing their personal brands,” said Brown. “We are confident that our fully integrated approach will help our clients exponentially increase their opportunities of monetizing their personal brands through sponsorships and other venues.”

“We are honored that Jerome, Bria and Jasmine have joined us,” added Brown. “The world has changed with digital transformation. Athletes and celebrities need an outlet where they can position themselves – their way and control their own narrative. BrandStar Sports & Entertainment provides that outlet, especially with the added benefit of a television program.”

BrandStar’s 40,000+ square foot state of the art campus and full-service production studio is headquartered in Broward County, Fla., offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production. Their show offerings include Designing Spaces, currently in its 15th year, The Balancing Act, in its 20th year, Inside the Blueprint and Access Health. The organization recently announced a strategic joint-venture agreement with nationally acclaimed Chicken Soup for the Soul Entertainment.

For additional information about BrandStar Sports & Entertainment, visit or contact Georgie Brown at 954-294-2569.

About BrandStar

BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. Offering everything found at a full-service marketing firm, the company goal is to positively impact people’s lives. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, BrandStar is giving startups a national footprint, and national companies a global one. For additional information, visit

About BrandStar Sports & Entertainment

BrandStar Sports & Entertainment, a division of BrandStar, is a specialized branding, marketing, and entertainment agency for professional athletes, celebrities, and other high-profile individuals. For additional information visit