Celebrity Endorsement & Sports Branding Agency

Competitive Edge

Competitive Edge, a BrandStar Sports & Entertainment Production, is a fast-paced magazine-style talk show hosted by TV legend Montel Williams. Candid and unfiltered, the show features fascinating star athletes, performances from emerging recording artists, plus entertaining celebrity interviews, and engaging, discussions from industry experts on how to gain your Competitive Edge in health, finance, beauty, lifestyle, and more…

brand development

Branding is the art of building and maximizing awareness and loyalty. Creating you as a brand will allow you to attain the most valuable and longest-lasting contracts, sponsorships, and marketing deals.

website design & development

Having a personal website allows our clients to express themselves genuinely and authentically. It will enable them to express their thoughts, ideas, creativity, and anything they are passionate about. More importantly, a personal website will provide our clients with a platform to control the narrative, telling it their way - before someone else gets to tell it. The website will serve as one of the central hubs of background information and other important initiatives for our clients.

content production

Leveraging BrandStars' 40k sq. ft. state-of-the-art production facility and experience, creating compelling, engaging, and authentic original content will serve as a foundational element of an ongoing integrated marketing effort to support our clients. Whether through videos, podcasts, or blogs, the original content will portray an individual's life story and be the critical element in building our client's brand.

social media

Having a solid social media strategy and presence provides our clients with many benefits to build a foundational fan base, to tell "their story" as a channel to reach potential sponsors, to connect with traditional media, and to establish themselves as influencers in the digital world.

endorsements

Vertically integrating across other BrandStar divisions will be another critical component of the services and opportunities we bring uniquely to our clients. Integrations on BrandStar Originals television programming nationally and in local markets, sponsorship opportunities through BrandStar's brand partners, spokesperson/endorsements, and influencer marketing.

media services

Putting your message in front of the right audience, at the right time, with the right message is critical when leveraging paid media channels. Our integrated media team will put together the right plan of digital or traditional channels for our clients to reach their target audiences

public relations

A comprehensive PR strategy supports promoting our clients through earned media channels, including broadcast, print, radio, and online media outlets. PR targets editors, producers, reporters, writers, and anchors at mass media outlets.

reputation management

Reputation Management and Search Engine Optimization help protect our client's brand, image, and identity, making sure their interactions are positive and appropriate. Established and rising brands now need to be even more careful that they are in a strong position from the beginning.